J JS Lee is the eponymous label by Korean designer Jackie J.S. Lee, who launched the label in 2010. Based in London, J JS Lee designs sleek and precisely tailored pieces with an androgynous edge, defined by monochrome colouring, simplistic cuts and modern femininity. The designer’s modest, considered personality is reflected in subtle clothes that stand out upon close examination.
The precision in each item of clothing is evident, they are sleek in silhouette and devoid of embellishment, except for some pleating and embossed details at the collar and waist—she bonds neoprene to silk jersey to create raised effects—which lend an airy, graceful feel to body-skimming dresses, tops, and day jackets. High quality construction is as important as creating timeless, contemporary styles to JS Lee, who has a very direct vision; “creating a label which defines a modern woman who is concerned with looking sharp in a uniquely feminine way.”
The designer often finds that she's designing for someone much like herself: "a woman who has power in her job or field but has a very quiet voice and doesn't make noise”.