Soulland is a Danish menswear brand designed by Silas Adler, a former skater. The clothes fit the modern skatewear bill, which is cool and covetable sport chic, yet are still sophisticated and understated, even offering the skater who has an official 9-to-5 job some tailored options to wear to work. With its design principles and aesthetics rooted in Scandinavian craftsmanship with a contemporary feel, Soulland brings a pared-back, abstract aesthetic to sleek urban dressing.
A subtle palette of monochrome hues alongside graphic prints and appliqué motifs adds an unexpected twist. Soulland features clean lines and fine tailoring, lending modernity to fine natural materials; through attention to the detailing of the clothes, classic menswear is re-interpreted with a present-day aesthetic.
The Soulland man is “creative, confident, curious and funny. The typical Soulland customer is a gentleman, but also a guy with an easygoing attitude. He wears a suit one day and the next he wears a printed T-shirt.”